Motor Coach Industries
“J-Series Coaches” Ad
This ad introduced the J-Series coaches and featured the new 35-foot J3500 coach. The J3500 coach has the same great features of the best-selling J4500 except in a more compact size. We designed the ad to highlight the size difference and show off the same great styling of the J4500 coach.
“D45 CRT LE coach” Ad
This ad introduced MCI’s revolutionary commuter coach that boasts several patented industry-first features that makes accessibility for handicapped riders more convenient and comfortable, while speeding up transit times for operators. MCI partnered with BMW DesignWorks to produce a coach that is both innovative and beautiful to look and ride in.
“J-Series Limo Coaches” Ad
This is the follow-up ad to the “J4500 Limo” ad that was published earlier. This ad introduces the new J3500 coach as being livery-ready. MCI used this ad to introduce the J-Series of coaches to the livery market showcasing their unique position of offering both a 45 foot and 35 foot coach with the same great features and reliability as their standard coaches along with added features for the livery market.
“MCI J4500 Limo” Ad
This ad introduced the best-selling J4500 coach to the livery market. MCI’s best-selling J4500 coach could now come with additional features that appealed to the livery market. The ad was designed and aimed at the higher-end livery market that wants both luxury and reliability.
“Out in Front” Ad
This is the latest corporate ad from MCI showcasing their flagship J4500 coach. The idea was to show the coach in a dynamic setting with movement—forward movement—keeping in line with their philosophy of being reliability-driven and leading the industry in coach sales and customer satisfaction. The arch shape follows the curve of their silver logo that is placed on the front of all their coaches and adds distinction and recognition to the ad.
“Discover the Beauty Within” Ad
This ad features the debut of the new MCI J4500 motorcoach touting features never before seen in a luxury motorcoach. Besides the numerous engineering and mechanical improvements, the more obvious upgrade is the addition of custom RGB lighting throughout the interior. It comes with standard Red, Blue, Green, Yellow, Magenta, Cyan, and White, but you can also program the lighting to match your corporate or team colors. We had the coach photographed at night to show off this feature.
Commuter Coach Ad
J4500 Coach Ad
These ads were done with a series look highlighting the coach by putting them on a neutral gray illustrative background. The backgrounds showcase the coaches and place them in an urban environment where they are most utilized. This look was a departure from anything MCI had done before and was unique in the industry. It therefore made them standout in the marketplace.
Setra S 407 Ad
This ad for the luxury line of Setra coaches features their smaller coach, the ComfortClass S 407CC model. This ad was designed to compliment the ad for their premier coach, the S 417 TopClass. We used a similar coach angle and added motion to heighten the feeling of movement and providing a suitable backdrop for the text to be easily read.
Corporate Ad Series
Playing off the success and look of the “Bells & Whistles” ad, we were given the task of creating a series of ads starting with the corporate 2010 ad that once again highlighted the solid reputation of MCI coaches. We the carried that series look onto ads for the various divisions and services of Motor Coach Industries. Shown here are a few including: Hybrid, Service, Parts, Finance, Webinars, and Pre-Owned coaches.
Pro Support Ad
This ad is targeted at coach line operators and takes a light-hearted approach to the serious topic of performance and reliability. Running a line-haul company can be very time consuming and stressful. We point out in this ad that not only do they deserve a break, but they can afford to take one if their fleet is made up of dependable MCI coaches.
Crescent Cardboard Company
Crossway Books
Conservation Specialties Ad
Crescent Cardboard is one of the leading manufacturers of quality matboard. This ad was designed to be the first in a series showcasing their new mat board and showing examples of its use amidst natural settings to spark users’ imagination and creativity. This ad is actually a montage of 7 different photos which were retouched and assembled in Photoshop. The client received a very favorable response from its intended market. We executed extensive digital retouching and color correction to achieve the final results.
Cooper Kids Series Ad
This ad from Crossway Books promoted the popular “Cooper Kids” series by Frank Peretti, one of the most successful Christian authors with book sales in the multi-millions. We wanted to capture the “Indiana Jones” feel that the series imitated. We actually had live mice running around at the photo shoot, but the client ended up opting for the fake spider shot. Oh well. This ad won first place in its category as judged by the Christian publishing industry.